Multiple Choice questions are similar to Rating Scales, as responses are made to an item with 2-10 choices. However, for a Multiple Choice (MC) question, the same response choices are not applied to every item.
Examples of Multiple Choice questions and responses:
In your opinion, which of these options is the most important project for the marketing department?
- Upgrade the company website
- Develop new marketing materials
- Achieve ISO 9001 accreditation for company
- Migrate existing customers to enhanced products
- Develop new overseas markets
Which section of the Sarbanes-Oxley act mandates enhanced internal controls over financial reporting?
- Section 007
- Section 404
- Section 649
- Section 911
How do you think market share for Japanese vehicle manufacturers in this country will change in the next five years?
- Increase substantially
- Increase somewhat
- Stay about the same
- Decrease somewhat
- Decrease substantially
Note that the last question could also be considered a ranking scale. However, if it was a ranking scale, all items in the file would be judged on the criteria of increase substantially, increase somewhat etc.